[37] AllMusic's David Jeffries opined that "Bounce" was "simple and infectious", and "does just what it says on the tin". "[2] The EP was later released on 5 July 2013 in Germany,[32] 7 July 2013 in the United Kingdom,[33] and 8 July 2013 in Italy and Spain. [15] BRTHR wrote a Hindu wedding scenario for the video, with Azalea as the bride. [87], In 2014, "Bounce" featured in the setlist for Azalea's first headlining tour, The New Classic Tour. [98] Contestants of the fifteenth series of Big Brother UK performed a dance to "Bounce" in a task which aired on 27 July 2014. The song was mixed by Anthony Kilhoffer at The Mix Spot in Los Angeles, with assistance from Kyle Ross. [11][27] The song's title was first revealed in an announcement about its accompanying music video on 15 April 2013. [20] BRTHR previously applied to direct Azalea's music video for "Work", but Jonas & François were hired instead; BRTHR's strong interest in working with Azalea encouraged them to try again with "Bounce". It incorporates elements of house and Eastern music. "Bounce" was written by Azalea, its producers Reeva & Black, Speedy Jay, Talay Riley, Oladayo Olatunji and Natalie Sims. [14][15] Charley Rogulewski of Vibe writes that the song adds a pop element to Azalea's "trademark trap sound". [18] In a State publication, Cashin deemed it a "warped earworm" and a "belter". They're like, 'put 'Bounce' out now or it's gonna flop!'. [19][22][23] A timed build-drop production formula is used to vary her delivery in which she puts emphasis on certain lyrics and lifts off on others. [66] Conversely, Ingrid Kesa of Oyster felt it followed the trend of filming a high-budget video in a developing country. Commercially, "Bounce" became Azalea's second top 20 hit on the UK Singles Chart where it peaked at number 13. So when I was doing 'Bounce', you know I don't actually drink or smoke so I thought I don't wanna do a video in a club like poppin' bottles and all this stuff, although the song's about partying. [56] T.I. [13], A report by The Northern Star highlighted that public reaction to the music video saw many accusing it of cultural appropriation. [58] Hernandez used bold-coloured saris in the video; she prepared Azalea's wardrobe in Los Angeles, and her creations were made in London and Mumbai. [53] According to Azalea, the Indian elephant in the clip took a month to find, and "the Indian mafia" were needed to shut down a street in Mumbai for the filming of her scene with it. [26] While Clash called "Bounce" an inferior version of "No Limit" and "criminal in every way", and opined that it lacked tune; "No Auto-Tune, though, because you need a tune to Auto". [20][21][22], In contrast with the song's tempo, Azalea's rapping is fast-paced and in Southern American English pronunciation throughout.
[47] In the United Kingdom, Music Week reported that "Bounce" placed at number eight in the mid-week UK Singles Chart. [20] In an interview for MTV UK, Azalea detailed the inspiration behind the video: "My mother growing up was really, really close friends with an Indian woman. Equipment by the Red Digital Cinema Camera Company and Carl Zeiss AG were used for filming. "[75] The Sunshine Coast Daily hosted an online poll asking if the music video was offensive; 63% of its readers voted "no" and 36% voted "yes". ", "CHVRCHES, Sky Ferreira, Iggy Azalea Contribute to 'Vampire Academy' Soundtrack", "Step Up: All In Trailer: Moose Goes to Vegas", "The Week's Best Trailers: Better Call Saul and The Avengers Steal the Show", "Official Scottish Singles Sales Chart Top 100", https://en.wikipedia.org/w/index.php?title=Bounce_(Iggy_Azalea_song)&oldid=966218670, Articles with dead external links from July 2019, Articles with permanently dead external links, Pages containing links to subscription-only content, Use Australian English from September 2015, All Wikipedia articles written in Australian English, Pages using infobox song with unknown parameters, Creative Commons Attribution-ShareAlike License, Reeva & Black – writers, producers, vocal engineering, This page was last edited on 5 July 2020, at 19:59.
[61] Azalea (in a green sari) dances in a garden, rides an elephant along city streets and travels in an auto rickshaw, wearing a printed silk blouse, with the wind blowing through her hair. Eric Diep of XXL praised Azalea's "rapid-fire rhymes" and said the track "will certainly burn up the dance floor". "Bounce" is an EDM, hip hop and trap song. It was filmed in Mumbai, India, and inspired by the Bollywood disco era. [58], The team hired an Indian film crew, and spent the entire budget in India.
[44] Complex reviewers were also divided; Brian Josephs considered the track a "[clear] club banger", but David Drake criticized Azalea's "nimble rapping and forced accent". [69][84][85] "Bounce" was later included in Azalea's setlist at the 2013 iTunes Festival, where she was a supporting act for Katy Perry. [1], Azalea found "Bounce" to be different from her previous releases and the most commercial song on The New Classic. [80][81][82] Azalea gave her first live, televised performance of the track on the premiere of Channel 4's Smells Like Friday Night on 21 June 2013.
[36] Lucy O'Brien of The Quietus called the song "irrepressible". [49][50] It became Azalea's second top 20 hit in the country and spent a total of five weeks on the chart. [102][103], Credits adapted from the album's liner notes. After a series of jump cuts, the video ends with Azalea driving off on a motorcycle under a shower of flower petals. [14][19] Its instrumentation comprises winding synths, deep bass, and tabla and sarangi melodies. [45] Idolator's Sam Lansky said the video "does the trick" and was "fun, in a super-culturally appropriate way". [Nas] was like, 'Just fucking do it. [53] A narrative with a speech introducing Azalea at the wedding was cut from the final version. [5][8] She initially felt that it was a risky choice for a single, and consulted Nas regarding the decision; "With 'Bounce,' I was like, 'It's a pop record. [3][30], "Bounce" was first released as a digital extended play (EP)—which included a remix by DJ Green Lantern—on 27 May 2013 in selected countries such as France, while the release in several other countries were postponed to a later date. [48] However, the single's sales declined through the rest of the week and it entered the chart at number 13 with first-week sales of 22,401 copies. I'm like, 'I need to promote it first or it's gonna flop!'. It also reached the top 40 in Ireland. Azalea's jewelry was also purchased in Mumbai. 1 hit with a cover of the theme to Beverly Hills Cop, but this will probably be a long shot at getting stateside club play". [53] It was filmed in Mumbai, India over a 10- to 12-day period with 16- to 18-hour working days. I need to hashtag that – #trustyourfaves. Developed as a festival anthem about celebration, Azalea wanted the track to showcase a fun side to her artistry and offset the seriousness of her previous single "Work". [30] John Robinson of The Guardian felt it was "second-division" and "sheeeeeit". An accompanying music video was released on 6 May 2013. [9] The song was later included in the main track listing of the album's reissue, Reclassified. [13] Karen Lawler of Blues & Soul opined that it recalled "a lost track" from Miley Cyrus' 2013 album, Bangerz, and dismissed its "nod" to 2 Unlimited as "cringe worthy". [90] Azalea performed "Bounce" in her setlist for the Redfest in February 2015.
Azalea promoted "Bounce" with a series of live festival performances and on the premiere of Channel 4's Smells Like Friday Night. [95][96] The track was featured in an episode of the television show EastEnders which aired on 13 August 2013.
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