In the United States, Labatt brand beers are sold under license by Labatt USA, which since 2009 has been fully independent of the Canadian firm and a subsidiary of the privately held FIFCO USA of Rochester, New York. We use Cookies to create the most secure and effective Website experience for our customers. We love reviews! The wort is boiled cooled and fermented and the beer is subjected to a finishing stage, which includes aging, to produce the final beverage. from 1992 (interchanging with Shipstones Brewery until 1994) to 1997.[17]. There are 355 mL of beer in a standard can of Labatt Blue/Bleue in Canada with other volumes available in specific regions of the country. Blue was the first brand in Canada with a twist-off cap and won the silver medal in the International Lager category at the 1998 Brewing Industry International Awards. [2] The nickname "Blue" stuck and in 1979, Labatt Blue claimed the top spot in the Canadian beer market. Then using an exclusive process, the crystals are removed. Respect Beer®. In 1989, Labatt's had the opportunity to hire Canadian model Pamela Anderson as a Labatt's Blue Zone Girl after she was picked out of the crowd by a TV camera man at a BC Lions football game wearing a Blue Zone crop-top. Do you want to proceed? Labatt Blue is a 5% abv pale lager. Labatt is part-owner of Brewers Retail Inc., operator of The Beer Store retail chain, which—protected by legislation—has over 90% market share of Ontario off-premises beer sales. In 2009, the company sold Labatt USA, including the American rights to its core Labatt products (such as Blue, Blue Light, and Labatt 50) to FIFCO USA, and agreed to brew those brands on Labatt USA's behalf until 2012. Labatt Blue from Labatt Brewing Company Ltd. [16] In 1998 Labatt announced a 20-year sponsorship agreement with the now defunct Montreal Expos (now the Washington Nationals), which included naming rights for a downtown Montreal ballpark that was never built. The first light-tasting ale introduced in Canada, Labatt 50 was Canada's best-selling beer until 1979 when, with the increasing popularity of lagers, it was surpassed by Labatt Blue. Molson: Opens with a nice, clean, honest-to-goodness beer smell. Labatt USA is now owned by FIFCO USA of Rochester, New York. Photographer and boyfriend Dann Ilicic produced the Blue Zone Girl poster on his own after Labatt's refused to have anything to do with it. [citation needed], "It's Final: AB InBev Closes On Deal To Buy SABMiller", "INTERNATIONAL BUSINESS; Labatt Accepts $2.9 Billion Bid From Large Brewer in Belgium", "US: InBev must sell Labatt USA to close Bud deal", "Anheuser-Busch Adds Kokanee and Alexander Keith's to Import Portfolio", "Display Location: Labatt Brewery - Urban Exploration Resource", "Labatt Blue from Labatt Breweries (InBev) - Ratebeer", "Labatt Blue Buffalo Pond Hockey Tournament", "Labatt pond-hockey tourney gets underway at RiverWorks", Ontario Institute of Audio Recording Technology, https://en.wikipedia.org/w/index.php?title=Labatt_Brewing_Company&oldid=979363362, Canadian subsidiaries of foreign companies, Food and drink companies established in 1847, Articles with unsourced statements from May 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 20 September 2020, at 09:32. Labatt then decided to relocate their headquarters to Norwalk, Connecticut for a time. They also are the official beer and corporate sponsor of the OHL hockey franchise Plymouth Whalers.
You are changing the store. When Prohibition was repealed in Ontario in 1926, just 15 breweries remained, and only Labatt retained its original management. John and Hugh Labatt, grandsons of founder John K. Labatt, launched Labatt 50 in 1950 to commemorate 50 years of partnership. Labatt's US headquarters were originally located in Buffalo for some years.
Labatt's innovations include the introduction of the first twist-off cap on a refillable bottle in 1984. [6], Labatt was also the majority owner of the Toronto Blue Jays from their inception in 1976 until 1995, when Interbrew purchased Labatt.
Your cart total may change. Dave Brubeck's "Blue Rondo ___ Turk" He was the President in "Canadian Bacon" "___, 'tis true I have gone here and there": Shak. [citation needed], In 1995, it was purchased by Belgian brewer Interbrew.
Visitors may sample experimental beers or choose from a variety of established brews. Labatt is a beer partner of the NFL's Buffalo Bills, as well as the NHL's Buffalo Sabres, Carolina Hurricanes, Columbus Blue Jackets, Detroit Red Wings, New York Islanders, Pittsburgh Penguins, and Philadelphia Flyers.
In 1995, Labatt was acquired by the large Belgian multinational brewer Interbrew (now InBev), the world market leader. The first light ale introduced in Canada, Labatt 50 was Canada's best-selling beer until 1979. I realize that’s terribly vague, ... I’ll happily drink Molson Canadian or Labatt Blue the next time the situation arises. Labatt was a sponsor of the Formula One Canadian Grand Prix from 1972-1986, as well as Williams F1 racing team from 1991 to 1994. Labatt sponsors the annual Labatt Blue Buffalo Pond Hockey Tournament at Buffalo RiverWorks.
In 2004, Budweiser took the top spot, pushing Blue to third for the first time in twenty-five years. [10] Moreover, the underlying intellectual property (such as the Labatt trademarks) remains the property of the Canadian firm. Good food + good beer = mealtime bliss. In 2007 Labatt decided to relocate their US operations back to Buffalo due to strong sales in the city and closer proximity to their Ontario operations. Labatt survived by producing full strength beer for export south of the border and by introducing two "temperance ales" with less than two per cent alcohol for sale in Ontario. 1921 Toronto, Ont. Later, Labatt's did buy 1000 posters to deal with consumer demand. "[14] The company provides the following explanation about Labatt Ice and Maximum Ice for the layman: "During this unique process, the temperature is reduced until fine ice crystals form in the beer. Introduced in 1951 as Labatt Pilsener, it was named for the colour of its label by fans of the Winnipeg Blue Bombers football team. In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev. Labatt Brewing Company Limited (French: La Brasserie Labatt Limitée) is a Belgian-owned brewery in Toronto, Canada, founded by John Kinder Labatt in 1847 in London, Ontario. In 1945, Labatt became a publicly traded company with the issuance of 900,000 shares. In the 1950s, the company sponsored a PGA Tour golf tournament, the Labatt Open.
The world’s best selling Canadian Beer.
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