amp for email support

In order to use AMP for Email within Gmail, you …

During the preview: AMP support is available and turned on, but it is in preview and could be turned off without notice; Developers can turn on AMP support to test AMP emails on their own mailboxes (in case it is turned off).

Rachel walked through two examples of what will soon be possible in SFMC. Using MIME (Multipurpose Internet Mail Extensions) in email is nothing new. Creating interactive emails using AMP for Email is different from creating an HTML email. While email marketers have been adding interactivity to campaigns for years, interactive support is still limited—as is the scope of what you can pull off with HTML and CSS in most inboxes.

While email marketers have been adding interactivity to campaigns for years, interactive support is still limited—as is the scope of what you can pull off with HTML and CSS in most inboxes. See the announcement on the Outlook blog for more information. AMP for Email has a critical mass of support from inbox providers, and given the growing adoption of interactive emails, we think it has a critical mass of support from marketers.

Powered by Help Scout. There was a problem submitting your feedback. Still need help? In partnership with the ecosystem of email senders, service providers, and platforms–including companies like Litmus–we’re excited to be building the future of email. through a developer preview by summer 2019. that they’re working on bringing full support to, Previously only available to participants of the early access program, the, is now available to everyone, so you can create and edit markup and see real-time changes to your email. Last week, Google hosted AMP Fest, a conference dedicated to all things AMP (Accelerated Mobile Pages) wherein they detailed changes to AMP features, updated developers on upcoming plans, and shared a bunch of success stories from AMP campaigns from a wide variety of industries.

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On the ESP side, Rachel Boyles joined from Salesforce to announce upcoming AMP support in Salesforce Marketing Cloud—one of the biggest ESPs in the world.

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It only will work if you email in to start a Checklist.

However, there will still be differing levels of CSS support and eccentricities within each client, so testing remains a crucial step. provides useful insights on how to get started building your first AMP email. The, developer documentation for AMP for Email.

With more than 270 billion emails are sent every day, AMP email is the most innovating thing that ever happened to email since Gmail and Thunderbird. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.

We’re excited to support AMP in Litmus Email Previews, and will continue to provide email marketers with the tools they need to stay at the forefront of email innovation. Desktop browser compatibility table. If email senders want to send dynamic emails to Outlook users, we encourage you to leverage Actionable Messages instead.
To be able to send AMP emails not only to yourself but to a list of subscribers, you’ll have to make sure that you’re registered with Google as a sender of dynamic email. This will help AMP for Email senders ensure that the default open state of the email is working in Gmail. Once your registration is approved, you will be able to send AMP emails to your subscribers. Once your registration is approved, you will be able to send AMP emails to your subscribers.

Gmail's AMP rendering relies on modern browser features which are not supported by all web browsers.

You can learn more about the benefits of AMP for Email and which Google email clients support AMP on Google’s blog: https://blog.amp.dev/2019/03/26/building-the-future-of-email-with-amp/. Starting today, if brands want to send emails that include an AMP version, they can get started using the developer documentation and register with Gmail. And that’s only possible if your email service provider (ESP) offers support for it. How can you preview your AMP emails in Litmus?As soon as it’s fully rolled out, Litmus will offer AMP for Email support in the following Email Previews in Checklist: For these Email Previews, Litmus will display the first frame of the AMP email interactivity, but not subsequent states or screen shots. The first was an interactive store locator, wherein subscribers could type their ZIP code and select from a list of dynamically updated nearby stores. A few weeks prior to AMP Fest, Outlook.com quietly announced it was ending its developer preview of AMP for Email—a move more than a few of us took as a nail in the coffin for AMP. Contact Us, ©

AMP support is still in beta and there isn’t currently a date for a wider release, but the announcement could be a signal to other inbox providers to add support.

Today, Gmail is rolling out support for AMP for Email to users, making emails more useful and interactive.


Gmail requires a separate MIME-type for the AMP version of the email: text-x-amphtml. AMP for Email requires a third, separate MIME-type: The Ultimate Guide to Dark Mode for Email Marketers, How to Create an "Add to Calendar" Link for Your Emails.

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For AMP-powered emails to work in Gmail, you’ll have to add a third MIME-type to your email. Copying/pasting your code to start the Checklist will not work for AMP. Beyond that, it’s also a way for publishers and marketers to add a slew of features and interactivity to those pages—especially when it comes to email. 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com, Copyright © 2020 Litmus Software, Inc. 2005-2020, Ideal for agencies and email teams of 4+ people, a Google-led initiative to create better performing web pages for mobile users, read about Verizon Media’s planned AMP support in their developer docs, We have a bunch of blog posts to get you up-to-speed, The Ultimate Guide to Dark Mode for Email Marketers, How to Create an "Add to Calendar" Link for Your Emails. The following ESPs have announced support for AMP for Email, enabling their users to send more interactive emails using AMP: We’re excited to announce that you’ll soon be able to preview your AMP emails in Litmus. Dots don't matter in Gmail addresses.

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